Canada’s iconic diner, Denny’s, has suffered from years of menu expansion, making it hard for diners to decide what to choose. Rather than simply culling their menu, we put its dishes to the test by inviting guests to tell them what they really think.
Role: Senior Designer / Art Director
Agency: Full Punch
Canada’s iconic diner, Denny’s, has suffered from years of menu expansion, making it hard for diners to decide what to choose. Rather than simply culling their menu, Denny’s Canada put its dishes to the test by inviting guests to tell them what they really think.
Our campaign tapped into the universal insight “Everyone’s a critic.” From kids to adults, parents, and grandparents, everyone has their own opinion on what tastes good and what food makes you come back for more. We put Denny’s guests on the judge’s panel and in a position of power. Featuring the faces of its many fans approving or disapproving of different dishes in a lighthearted and spirited tone that grabs attention and invites participation. Interior and exterior signage, branding and social round out the campaign and invite guests to put the Test Kitchen to the test.
Scope of work:
Logo
Art Direction
Brand ID
Interior & exterior signage
Digital & social