The CRNS brand needed to create a feeling of partnership between the College, the nurses, and the public. Our goals were to develop a personal and emotional connection, to humanize the brand and to encourage positive conversation — all while maintaining a level of professionalism and sophistication.
Role: Senior Designer / Art Director
Agency: TAXI
At an organizational level, the CRNS needed to change the perception of their brand and create a feeling of partnership between the College, the nurses, and the public. Our goals were to develop a personal and emotional connection, to humanize the brand, and to encourage positive conversation — all while maintaining a level of professionalism and sophistication.
Scope of work:
Logo
Colour palette
Photography direction
Stationery
Magazine template
Presentation template
Brand guidelines
Brand book (in concept phase)