Trista Capitano

WCRL Employee Handbook

The West Coast Reduction Handbook was designed to be as proud and gritty as the work they do. In my role as designer and art director, I took to heart the task of showcasing employees as dignified and powerful, as well as expressing the importance of the rendering and recycling process. 

The company’s owner and employees have not only expressed their utmost delight with the work, but they have also ordered a second, full run of books for further distribution. 

Role: Designer / Art Director

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 Additions of my own concept and art direction include an illustrative flip-book animation along the top of each page.

Additions of my own concept and art direction include an illustrative flip-book animation along the top of each page.

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 Rather than simply list the locations of each plant, I designed and directed these facilities drawings. The company loved them so much we converted them into large-format printed posters for the offices.

Rather than simply list the locations of each plant, I designed and directed these facilities drawings. The company loved them so much we converted them into large-format printed posters for the offices.

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