These slides are taken from the presentations I developed to assist in training team members on the organization and management of their site. The goal was to provide this best-practices guide in an easy-to-grasp way, while keeping it interesting and gaining the audience's investment in the importance of using these strategies.
Testing & Results:
Using programs such as optimal sort and creating website mock-ups, I conducted user testing to develop an effective interface and site-structure.
Our final round of testing saw an almost 70% increase in efficiency/success.
The New Interface:
Featuring updated categorization in a simple button format, while keeping a serene feeling design. The most obvious entry-points are immediately accessible, while some quick go-to spots and log-ins are called out at the top. Also included, is an example of a banner advertisement I designed to showcase important news or updates.
Get right to it.
The new design featured buttons relevant to each page which assisted in some of the most common user-journeys.
Just Show Me Everything.
To combat the complexity of some of the internal sites' landing pages (think eHR, Benefits, Safety, Policies) and guide the "I'm not really sure what category this is under" user; I proposed a menu system that laid out all the options at once.
A Feat of Photoshop
I had a little fun digitally rendering/illustrating this Holiday Card from 3 separate images in the TELUS library. It took a frog, a green grape (with magic, it became cranberries) and some popcorn, to make this quirky card. I chose to celebrate the holiday spirit in a fun, non-traditional way and not only was my design voted to be put into production, it subsequently received over 60% of all orders.