To counter the movement of pink-i-fied and frilly beer branding I researched how women in fashion really experienced beer and created a gender-neutral brand with my findings.
Role: Researcher, Designer, Beer Brewer.
The opaque bottle shelters hops from light, keeping the beer's aroma in tact.
The shape and thickness of the glass has an affect on the temperature, carbonation and aroma.
Emphasis on craft: from the day-to-day life of creatives to brewing beers, this commercial focused on the lifestyle of having a passion for your craft.