Trista Capitano
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Ryerson Fashion

Created using mobile-first methods, this site was designed to be easy to navigate, while keeping the feel of an online magazine, or portfolio rather than an information-heavy, academic site. 

Role: Designer & Front-End Developer.

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Concept:

Concept:

This site was designed using mobile-first methods to create a fully-responsive, visually-engaging site on every device. With full-screen images and strategic user interface design, I created the site to feel and function similarly to that of an online publication—something our audience would appreciate.

Results:

Results:

Site traffic increased by more than 1,200% 

Program applications increased by 21% in Fashion Design and 44% in Fashion Communication after the release of the new website and "The Little Yellow Book" (see that project here.)

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Divided Scroll

Divided Scroll

The showcase pages feature a divided scroll, allowing the user to passively flick through the imagery side, while the project description is constantly available. This function was meant to increase readership, fighting the tendency to scroll past or ignore text.

Share This

Share This

I proposed and embedded social media sharing into the site to help build SEO and gain exposure/reach for the students and the School of Fashion.

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Alumni Insights

Alumni Insights

The jobs available in the industry after graduating are often a mystery to many high-school students and their parents. I proposed and began the initiative to interview past alumni to give insight into their work and their path to get there.

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