Trista Capitano
ReeFormCover.png

Reebok ReeForm / Branding & Packaging Design

McGregor set the challenge to create a technical sock brand under the Reebok label. I worked with a team of 3 classmates to develop a line of socks which helped promote proper form in runners. 

Role: Research & Concept, Designer, Art Director. 

 The project won first place among our class and continued to win an international student competition.

The project won first place among our class and continued to win an international student competition.

ReeformFront.png
ReeformBack.png
ReeformBag.png
 The product line contained ReeForm 1, 2, and 3 which targeted each of the three main classes of runners; heel-striker, mid-striker and fore-striker. 

The product line contained ReeForm 1, 2, and 3 which targeted each of the three main classes of runners; heel-striker, mid-striker and fore-striker. 

ReeFormHangTags.png
ReeFormAllTogether.png