Runners are typically wired for self-improvement, while many are also discouraged from running due to pain and ailments. The concept for this sock was to help encourage proper running form. The sock used compression/stretch fabric to remind and reinforce proper form.
The concept for the art direction was to create a zen-like feeling surrounding running, focusing on the path ahead (a motif for self-improvement) and the feeling of release after a good run.
The product line contained ReeForm 1, 2, and 3 which targeted each of the three main classes of runners; heel-striker, mid-striker and fore-striker.
It won't just be easy right away, but it will be worth it.