Trista Capitano
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Own Your Piece

OWN Your Piece of the Earth is a wonderful book making the world of mortgages more approachable in major Canadian markets, specifically for millennials. I worked with Irene to develop a cover which illustrated this friendliness and aired towards the inviting, story-telling nature of the book alongside it's strong academic content.

Concept Development

Concept Development

I began this process by speaking with first-time home buyers, as well as Irene, about their motivations for buying as well as the moments and feelings that where noteworthy throughout their experiences.

I explored the concept of yearning which people described, the wanting to "have one of your own," "all your own" and the somewhat dream-like goal this tends to be. Also, symbols such as the keys, the front door, and signing papers were common memories people reflected on and cherished. 

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Final Product

Final Product

This concept really grabbed people's attention and resonated well. To accomplish the design I both digitally rendered the door and created the illustration behind it. 

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